Wednesday, May 30, 2007
Department of "No duh"
I am considering bringing back "No duh." It is succinct, pithy, and easy to type.
Anyway, today's entrant is this article about how Wal-Mart is having trouble selling higher-end products and apparel (a trend already documented in the Journal) because consumers see it as a purveyor of low-end, crappy products. This apparently came as a surprise to Wal-Mart; indeed, in the article their spokesperson even denies that it is the case. Well, guess what, Wal-Mart: it is in fact the case!
The really interesting article to write would have been the one about how Target has managed to avoid this problem, even though they're basically the same as Wal-Mart. Their marketing strategy is nothing short of brilliant.
Anyway, today's entrant is this article about how Wal-Mart is having trouble selling higher-end products and apparel (a trend already documented in the Journal) because consumers see it as a purveyor of low-end, crappy products. This apparently came as a surprise to Wal-Mart; indeed, in the article their spokesperson even denies that it is the case. Well, guess what, Wal-Mart: it is in fact the case!
The really interesting article to write would have been the one about how Target has managed to avoid this problem, even though they're basically the same as Wal-Mart. Their marketing strategy is nothing short of brilliant.
